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You Asked, We Answered: “Why is my hair always shedding?”

In honor of Hair Loss Awareness Month, we want to shed (get it?) some light on the topic. This is a question that we get very frequently and can be confusing and frustrating for people who feel like they may be losing their hair or that their hair is shedding too much. 

First of all, if it feels like your hair is always shedding, that’s because it is. It’s normal for people to lose an average of 50-100 hairs a day, especially if you are washing or brushing your hair on a regular basis. This shedding is normal and has nothing to do with hair damage, scalp health, or hygiene habits (unless you have a genetic predisposition for hair loss, but that’s another topic entirely). In fact, hair goes through three phases of growth and are all happening at the same time on different areas of your head. Unlike other mammals who tend to shed on regular intervals, human shedding is not seasonal and is always occurring. 

The Three Phases of Hair Growth:

The three phases of hair growth are called anagen, catagen, and telogen. At any given time, different parts of your hair are actively in one of these three phases. 

Anagen: This is the active phase of hair growth and lasts from two to six years. During this phase, cells are rapidly dividing and pushing old hair out of the follicle and pushing new hair through. 

Catagen: This is the phase where the new growth “anchors” into the hair, which is referred to as “club hair.” An average of 3% of your hair is in this phase at any given time. 

Telogen: This is the phase where your hair is completely at rest and lasts for about 100 days. About 6-8% of hairs on your head are always in this phase. This is the hair that “sheds” naturally (not necessarily from damage or breakage) and is a natural part of the growth cycle. 

How to "Hack" Your Growth Phases:

People who easily grow their hair out to be very long most likely have a longer than usual Anagen phase, whereas people who struggle to grow out the length of their hair may have a shorter than average Anagen phase. If you struggle with the latter, it’s important to nourish the scalp on a daily basis to ensure that the hair that is in the Anagen phase is optimizing this time of growth. Power Potion is the perfect product to help with this, as it will nourish the follicle during the Anagen phase and ensure that new hair has the perfect growth environment to reach its full potential! 


A young woman applying Power Potion to their scalp.



The bottom line is, don’t worry if you see shedding on a daily basis as it is totally normal and part of your growth cycle. Without this phase, you wouldn’t be able to get new hair to form during the very important Anagen phase! So the next time you see hair in your brush, keep calm and apply Power Potion. ;)



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Power Potion® Rice Water Drops


Daily scalp treatment for healthier and fuller hair.


Reset Rinse®


Weekly Scalp & Hair Treatment with 100% Pure Rice Water Extract